AARON HERNANDEZINDUSTRIAL & PRODUCT DESIGNER
ABOUT

Good design brings competing ideas into alignment.

I'm an industrial designer based in Austin, Texas, with more than eight years of experience bringing consumer products from concept to production. My work spans consumer electronics, power equipment, marine accessories, and commercial products. Each project requires balancing user needs, business goals, manufacturing realities, and technical requirements.

I enjoy working at the intersection of strategy and execution. Whether I'm exploring early concepts, refining CMF, building production-ready CAD, or collaborating with engineering and manufacturing teams, I focus on creating products that are thoughtful, manufacturable, and satisfying to use.

I've contributed to five design patents and helped guide products through years of development while preserving the original design vision from the first sketch to the production line.

Aaron Hernandez — headshot
8+YEARS EXPERIENCE
10+SHIPPED PRODUCTS
5DESIGN PATENTS
B.S.INDUSTRIAL DESIGN · U OF HOUSTON
RECOGNITION
1ST PLACE
Makeup in New York Design Competition
NEW YORK
1ST PLACE
Makeup in Paris Design Competition
PARIS
FINALIST
Red Dot Design Award
RED DOT GMBH & CO. KG
EXPERIENCE
Axis DesignPRINCIPAL · ROUND ROCK, TX
Principal Industrial Designer
  • Led end-to-end industrial design for complex consumer and commercial products from brief and user research through production-ready design.
  • Translated consumer insights and user testing into refined, brand-aligned design solutions; conducted iterative studies to validate concepts in real-world scenarios.
  • Developed competitive benchmarking and product evaluations to inform design strategy and identify differentiation opportunities.
  • Built high-fidelity SolidWorks CAD models and photorealistic KeyShot renderings to support engineering validation and present complex ideas to non-technical stakeholders.
  • Collaborated cross-functionally with mechanical engineering and marketing to align design intent with technical constraints and brand vision.
  • Earned 5 design patents, reflecting deep involvement in bringing novel, commercialized forms to market.
DEC 2017 – FEB 2026
Carbon CruisingFULL-TIME · ROUND ROCK, TX
Industrial Designer / Manufacturing Designer
  • Designed carbon fiber furniture and marine accessories optimized for durability, lightweight performance, and demanding outdoor environments.
  • Managed full product lifecycle from sketch ideation and prototyping to material selection and coordination with global manufacturing partners.
  • Pushed manufacturability boundaries using advanced FDM materials (PEEK, PEEK-CF, PEKK, PEI) to improve production efficiency and part performance.
  • Applied deep manufacturing process knowledge to reduce cost and complexity without compromising quality or user experience.
AUG 2023 – FEB 2026
DESIGN PATENTS
D966176
Wheel Design
D999258
Snowthrower Housing
D1016860
Lawn Mower Shell
D1059425
Lawnmower Powerhead
D1079623
Base Station
SKILLS & TOOLS

DESIGN

SOFTWARE

ENGINEERING & PRODUCTION

EDUCATION

University of Houston

HOUSTON, TX · 2013–2017

B.S. in Industrial Design
Gerald D. Hines College of Architecture and Design

Awards & Recognition

COMPETITION & INDUSTRY

1st Place — Makeup in New York Design Competition
1st Place — Makeup in Paris Design Competition
Finalist — Red Dot Design Award
5 Design Patents Filed & Granted